Are you considering a career in marketing after MBA? You can take the traditional route of starting at the bottom or fast-track your progress with an MBA in Marketing with a specialisation of your choice! While marketing is already a core subject of the MBA degree, the demand for an MBA that focuses solely on marketing has increased sharply in recent years. Earning this degree will give you a comprehensive understanding of marketing management, consumer behaviour, marketing strategy, finance, and other aspects that will equip you with knowledge and skills to grab a rewarding marketing job.

Why Go for an MBA Degree?

An MBA is an intensive course that requires hours of hard work, with hands-on work and practical experience being more valuable than textbooks. However, the hard work you put into your MBA in Marketing will pay off when you look at the average salary packages offered to graduates with the right skills. The salary packages range from 7 LPA to 15 LPA for roles such as Marketing Manager, Logistics Manager, and Marketing Analyst. Students graduating from top MBA colleges like IIM, ISB Hyderabad, and XLRI Jamshedpur can expect placements with CTC as high as INR 27 LPA.

A Guide to Your Ideal Marketing Job after MBA

Once you have completed your course, the next step is identifying the top 5 in-demand marketing jobs after MBA. Keep reading to find out more!

1. Product Manager (PM)

A company’s success is heavily reliant on its product, be it physical or digital. As a result, a Product Manager plays a crucial role in outlining, designing, and correctly positioning the product in the market. 

This is an intensive and demanding role, but the demand for Product Managers is increasing. In fact, 43% of companies are hiring more PMs due to product-led growth. No doubt, this is a high-paying marketing job after MBA. 

The top recruiters: TCS, Oracle, IBM.

Job responsibilities of a Product Manager:

1. Creating a product vision and developing a launch plan for introducing the product to the market
2. Persuading stakeholders about the product vision and communicating its benefits effectively
3. Monitoring the market trends and analysing the competition to identify opportunities and threats for the product

2. Marketing Manager

Marketing Managers are crucial in developing and implementing marketing strategies to promote brands and increase their visibility. They are responsible for creating and executing marketing campaigns that align with the company’s goals and objectives. 

Companies across various industries, such as Media & Entertainment, Retail, Non-Profit Organisations, and Law Firms, recruit Marketing Managers.

The top recruiters: Accenture, Google, Microsoft

Job responsibilities of a Marketing Manager:

1. Monitoring market trends and using them to develop effective marketing campaigns
2. Planning, developing, and overseeing marketing strategies and designing marketing campaigns to increase brand visibility and promote products or services
3. Revamping marketing strategies to align with the company’s goals and target audience
4. Drafting advertising contracts

3. Logistics Manager

Logistics Managers are professionals who are responsible for ensuring efficiency in supply chain management, including the distribution of goods, resource management, and goods storage. 

They often handle multiple projects and are tasked with keeping track of the movement and delivery of goods. The role of a Logistics Manager is well compensated, with an average salary of 6-6.5 LPA, although salaries can go as high as 12 LPA, depending on experience and the recruiting company. This marketing job can help you gain international exposure since you may be required to interact with international suppliers for freight management.

The top recruiters: Amazon, ITC, Decathlon

Job responsibilities of a Logistics Manager:

1. Planning, coordinating and overseeing logistics, warehousing and transportation operations
2. Negotiating with suppliers, retailers, customers, and manufacturers 
3. Keeping track of inventory, including cataloguing goods and managing stock levels, as well as planning efficient transportation routes and overseeing the processing of shipments
4. Collecting and analysing data from logistics software to generate reports

4. Business Development Manager (BDM)

Looking to establish a solid business-client relationship for your organisation? Consider pursuing a career as a Business Development Manager in Marketing. BDMs are responsible for driving the growth of their organisation by evaluating sales and marketing operations, assessing performance, and identifying areas for improvement. 

They also bring in new clients who can add value to the company. BDMs work across various sectors, such as healthcare, cybersecurity, financial services, and construction. 

The top recruiters: Citibank, Mahindra, Deloitte

Job responsibilities of a BDM:

1. Creating targeted initiatives by conducting research, developing strategies, and creating plans to attract new clients or customers
2. Analysing and establishing objectives for the organisation’s revenue growth
3. Expanding the business network by attending conferences and industry events
4. Continuously evaluating industry competition and identifying new potential clients

5. Marketing Analyst

If you have a natural flair for analysing data and are interested in evaluating market trends, and competitor or company performance, then a career as a Marketing Analyst might be right for you. These professionals play a critical role in positioning companies in the market, and their significance has grown exponentially with the emergence of Big Data.

Marketing Analysts utilise data analysis to identify customer needs and preferences, develop business strategies, and drive sales. Top companies hiring for this role include JP Morgan & Chase, Bank of America, Goldman Sachs, Bloomberg L.P., Google, IBM, Deloitte, and Siemens.

The top recruiters: Google, IBM, Siemens

Job responsibilities of a Marketing Analyst:

1. Use statistical charts and data mining techniques to analyse data
2. Formulate marketing strategies for both current and upcoming products in the market
3. Transform big complex data into easily understandable graphs, reports, and statistics

Salaries for MBA Marketing Graduates

Source- Ambition Box

Conclusion

The marketing and media sector has emerged as a prominent and exciting choice for many. As marketing trends continue to advance, so do the job opportunities for MBA graduates with a focus on marketing.In addition to the traditional careers in marketing, such as Marketing Managers and Brand Managers, there are also a plethora of other career options for MBA marketing graduates. These can include positions such as Logistics Managers, Sales Managers, After-Sales Services Managers, and Social Media Marketing Managers.