Colleges | Scope | Courses | Eligibility | Admission
“Marketing is the ability to hit the mark,” said Philip Kotler, the father of modern marketing, and no one in the whole world has the audacity to argue with him on this, for sure.
It is now a universal truth that marketing is the pivot around which the whole business world runs. Hence, it has become quintessential to do a specialised study of marketing, point by point, in order to unravel its mystic powers. This is where distance MBA in Marketing comes into the picture.
MBA Marketing Management via distance learning mode is a specialised post-graduation course that renders students with a hands-on understanding of marketing, with an enhanced focus on consumer behaviour, marketing research, international marketing, etc. The course duration is two years and it is offered through distance mode. If an MBA degree is a vanilla cake, marketing specialisation is the chocolate icing on that vanilla cake.
When advanced technology has transformed the way we eat and sleep, education can not remain unaffected. Technological interventions in education have made it possible for us to get an MBA degree via distance or online learning. Therefore, a distance MBA in marketing is a wholesome treat for anyone wanting to diversify their careers in marketing without moving afar, literally.
We needn’t think hard when finding reasons to pursue an online MBA in marketing. The perks of it are vividly evident, some of which have been discussed in crisp detail below:
Furthermore, the two-year course persuades you to innovate as much as possible through the well-structured curriculum. Creative thinking, fostered during the course, helps you streamline the ideas of your team to a better product design and increased sales.
The eligibility criteria for Distance MBA in Marketing differs from one educational organisation to the other. But we present to you a fundamental standard that is present in all the institutions:
The admission process for an MBA course in marketing management through online education is made as seamless as possible by educational institutions. To get admission to a distance MBA course in marketing, a candidate has to fill out the application form. The application form can be available in both online as well as offline formats. The filled-out application form is submitted along with the mandatory list of documents and requisite fees.
After the application process is completed, the college will verify your documents, email address & phone number.The documents required for the admission process are:
After successful verification, you will be eligible for admission & will be required to pay the fee. However, in some colleges, the shortlisted candidates will have to appear in the Group Discussion round or Personal Interview round or both and a final list will be prepared on the basis of the results.
The selected candidates will have to fulfil the admission requirements and then, he/she/they will be admitted successfully.
The MBA Marketing course is of two years duration and is divided into four semesters. Besides a well-designed curriculum, the course consists of various internships and project works.
The table below presents a rough sketch of the syllabus of the Online MBA in Marketing:
| SEMESTER-1 | Semester - 2 |
| Management Theory and Practice | Business Communication |
| Organisational Behaviour | Essentials of HRM |
| Business Economics | Business Law |
| Information Systems for Management | Strategic Management |
| Financial Accounting and Analysis | Operations Management |
| Marketing Management | Decision Science |
| SEMESTER-3 | Semester - 4 |
| Brand Management | Services Marketing |
| Consumer Behaviour | Marketing Research |
| Customer Relationship Management | Digital Marketing |
| Marketing Strategy | Business Ethics, Governance & Risk |
| Sales Management | Research Methodology |
| International Marketing | Project |
The University Grants Commission (UGC) offers educational institutions with adequate autonomy to revise the syllabus and make necessary additions or omissions to it. Therefore, the syllabus may differ from one organisation to another. For more details, you can surely explore the distance MBA colleges section of our website.
The fee structure is different for different educational institutions and is dependent on diverse factors.
The average fee for the complete course Online MBA in marketing is INR 1,50,000. It ranges from INR 50,000 to INR 2,50,000. Almost all colleges provide students with convenient & flexible payment options wherein the students can pay the fees one-time, annually, semester-wise, or with easy EMIs.
Distance education is a definite attraction for anyone who wants to break out of the hustle culture of the contemporary corporate world. Other than giving you powers to disrupt what is now a reality (or an illusion), MBA Marketing arms you with countless other rewards which are discussed below:
The relevance of marketing has gone up in today’s tightly connected world. It is a creative and equally excruciating task to market a product or service in a world that’s erratic and tumultuous. Businesses require people with apt marketing shrewdness to help them connect to their potential customers in an effortless and sustainable way.
The table below gives a preview of the diverse job opportunities that a distance MBA in marketing can avail of:
| JOB ROLE | JOB DESCRIPTION |
| Brand Manager | Responsible for the creation of the brand and ensures that product or service line changes with the changing customer behaviour. |
| Marketing Manager | Designs the marketing plans and campaigns for diverse media channels to create awareness and demand for products or services. |
| PR Manager | Responsible for shaping public perception of the organisation through media platforms and assuring a positive public image. |
| Product Manager | Creates and recreates a product or service that is in alignment with the changing needs of the potential customer base and also the overall business vision. |
| Marketing Research Analyst | Collects and examines data on customers and competitors with a keen eye on the business performance in the market. Also, uses the data to devise future marketing plans. |
| Digital Marketing Executive | Designs the overall marketing strategy to make constructive use of the digital media platforms for product/ service marketing. |
| Sales Manager | Responsible for assuring that the company meets its sales target. Also, Hires and trains the members of the sales team. |
As aforementioned, the online MBA in marketing opens many doors of opportunities for you and offers the chance to work in dynamic job profiles in reputed organisations. The salary estimates for various job positions will obviously differ, but here is the near average of the salary given against the respective job titles:
| JOB ROLE | Average Annual Salary |
| Brand Manager | ₹ 12 Lacs |
| Marketing Manager | ₹ 10 Lacs |
| PR Manager | ₹ 5 Lacs |
| Product Manager | ₹ 17 Lacs |
| Marketing Research Analyst | ₹ 4.5 Lacs |
| Digital Marketing Executive | ₹ 2.4 Lacs |
(Source: Glassdoor)
A lot of colleges and universities across the country are offering Distance MBA in Marketing. You can check them out on our website, or simply just ask us. For a quick, fleeting glance, we are providing you with a tabular list of top-notch colleges and their fees:
| College/ University Name | Course Fees |
| NMIMS Global Acces School for Continuing Education | ₹ 1,68,000 |
| Symbiosis Centre for Distance Learning | ₹ 70,000 |
| Indira Gandhi National Open University | ₹ 62,300 |
| Amity Directorate of Distance and Online Education | ₹ 2,53,000 |
| Suresh Gyan Vihar University Directorate of Distance Education | ₹ 58,000 |
| Sikkim Manipal University | ₹ 2,60,000 |
You can check out other universities on our website in detail.
| Course Name | Distance MBA in Marketing |
| Course Type | Master’s Programme |
| Duration | 2 Years (Minimum) - 4 Years (Maximum) |
| Mode of Learning | ODL Mode (Open and Distance Learning) |
| Fee Structure | Fee varies as per the institute. However, the average fee is INR 1,50,000 for the complete course. |
| Average Salary Offered | 8 Lacs per annum. However, it varies in accordance with the job role, organisation, place, etc. |
| Employment Roles | Brand Manager, Marketing Manager, Product Manager, Sales Manager, Marketing Research Analyst, Digital Marketing Executive, PR Manager |
| Examination Method | Both Online and Offline, depending upon the University. |
The course duration of an MBA in Marketing through distance education is 2 years. However, some educational organisations allow students to complete the course in a maximum of 5 years.
The salary of a fresh MBA marketing graduate is INR 3,80,000 per annum, while the annual salary of an MBA marketing graduate can range from INR 2.5 lacs to 17 lacs.
An MBA in Marketing Management is a valuable degree as it has a wide scope in terms of career opportunities. It equips a person with crucial leadership and communication skills which could land a person in top-notch job roles in distinguished organisations.
Distance MBA in Marketing is a worthwhile career choice as it is pocket friendly. It allows working professionals to hone their knowledge and skill set while they are working. Furthermore, students can study at their own speed within the comforts of their homes.
An MBA graduate in marketing can fill in a lot of job roles relevant to the marketing field. The work can range from the analysis of the market, consumer behaviour, and competitors to creating a brand, devising a marketing strategy, and designing a product.
Doing an MBA in distance learning is very useful as it opens up an array of gainful opportunities in terms of career growth. It is more affordable if compared to the regular MBA. It encourages working professionals to go for higher education and nurture useful skills to assume major leadership roles in an organisation.
An MBA in Marketing Management has a vast scope as marketing in itself is a massive field of study. Anyone with an MBA degree in marketing can work in a variety of job roles such as Brand Manager, Marketing Research Analyst, Product Manager, Sales Manager, and Digital Marketing Executive, to name a few.
An MBA in Marketing is not a difficult degree. The first year of the degree involves the study of fundamental courses that are relevant to all specialisations. The second year of the degree involves the study of special marketing courses along with internships and practice-based assignments.
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