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Distance MBA In Marketing

Colleges | Scope | Courses | Eligibility | Admission

What is Distance MBA in Marketing?

“Marketing is the ability to hit the mark,” said Philip Kotler, the father of modern marketing, and no one in the whole world has the audacity to argue with him on this, for sure. 

It is now a universal truth that marketing is the pivot around which the whole business world runs. Hence, it has become quintessential to do a specialised study of marketing, point by point, in order to unravel its mystic powers. This is where distance MBA in Marketing comes into the picture. 

MBA Marketing Management via distance learning mode is a specialised post-graduation course that renders students with a hands-on understanding of marketing, with an enhanced focus on consumer behaviour, marketing research, international marketing, etc. The course duration is two years and it is offered through distance mode. If an MBA degree is a vanilla cake, marketing specialisation is the chocolate icing on that vanilla cake.

When advanced technology has transformed the way we eat and sleep, education can not remain unaffected. Technological interventions in education have made it possible for us to get an MBA degree via distance or online learning. Therefore, a distance MBA in marketing is a wholesome treat for anyone wanting to diversify their careers in marketing without moving afar, literally. 

Why Pursue Distance MBA in Marketing?

We needn’t think hard when finding reasons to pursue an online MBA in marketing. The perks of it are vividly evident, some of which have been discussed in crisp detail below:

  1. Enhanced Knowledge Arena: Marketing is a well-layered subject that includes the study of the erratic market, consumers, and competitors. The study of marketing equips you with analytical and original insights into the fields of product development and business marketing. The MBA degree upskills you to efficiently address problems by providing sustainable solutions. The elaborate skills and knowledge, derived during the course, expand the diversity of critical roles you can play in a business organisation.  

  2. Increased Salary Packages: An MBA degree in your pocket branches out your career paths. Undoubtedly, it increases your value in the job market and fetches you desirable job packages in the company of your interest. It has been stated that a person adorned with an MBA degree in marketing earns somewhere around INR 3 lakhs to 30 lakhs. The wide range covers varying scores, years of experience, etc.
    A distance MBA in marketing fosters in you the skills to create and communicate. These skills are indispensable when it comes to the domain of marketing. Not a single employer would want to lose someone with such skills at any cost.   

  3. Meteoric Career Growth: As discussed already, an MBA degree in marketing endows you with the acumen to lead and ideate. Therefore, an employee with an MBA degree becomes an ideal candidate for higher job positions. 

Furthermore, the two-year course persuades you to innovate as much as possible through the well-structured curriculum. Creative thinking, fostered during the course, helps you streamline the ideas of your team to a better product design and increased sales.

Eligibility Criteria for Distance MBA in Marketing

The eligibility criteria for Distance MBA in Marketing differs from one educational organisation to the other. But we present to you a fundamental standard that is present in all the institutions:

  1. Bachelor’s Degree: In order to be able to pursue a distance MBA course in marketing, the institutions require a candidate to be a graduate. The candidate should have attained a Bachelor’s degree of a minimum of 3 years in any field with at least 55 percent marks. Some institutes can also specify that a candidate must have attained a BBA in Marketing Management. 

  2. Entrance Test: Some institutions state that the candidate should have attained a set score in the MBA entrance tests such as CAT/ CMAT/ XAT/ ATMA/ MAT or any other specified tests. 

  3. Work Experience: Educational institutions can make work experience mandatory in their eligibility criteria for the MBA course in marketing. The duration of the work experience can vary from institution to institution.  However, most of the institutions do not require work experience if you have scored over 50% marks in graduation.

Admission Process for Distance MBA in Marketing

The admission process for an MBA course in marketing management through online education is made as seamless as possible by educational institutions. To get admission to a distance MBA course in marketing, a candidate has to fill out the application form. The application form can be available in both online as well as offline formats. The filled-out application form is submitted along with the mandatory list of documents and requisite fees. 

After the application process is completed, the college will verify your documents, email address & phone number.The documents required for the admission process are:

  • Academics documents
  • Government ID proof
  • Work Experience
  • Passport size photographs

After successful verification, you will be eligible for admission & will be required to pay the fee. However, in some colleges,  the shortlisted candidates will have to appear in the Group Discussion round or Personal Interview round or both and a final list will be prepared on the basis of the results. 

The selected candidates will have to fulfil the admission requirements and then, he/she/they will be admitted successfully. 

Syllabus for Distance MBA in Marketing in 2023

The MBA Marketing course is of two years duration and is divided into four semesters. Besides a well-designed curriculum, the course consists of various internships and project works. 

The table below presents a rough sketch of the syllabus of the Online MBA in Marketing:  

SEMESTER-1 Semester - 2
Management Theory and Practice Business Communication
Organisational Behaviour Essentials of HRM
Business Economics Business Law
Information Systems for Management Strategic Management
Financial Accounting and Analysis Operations Management
Marketing Management Decision Science
SEMESTER-3 Semester - 4
Brand Management Services Marketing
Consumer Behaviour Marketing Research
Customer Relationship Management Digital Marketing
Marketing Strategy Business Ethics, Governance & Risk
Sales Management Research Methodology
International Marketing Project

The University Grants Commission (UGC) offers educational institutions with adequate autonomy to revise the syllabus and make necessary additions or omissions to it. Therefore, the syllabus may differ from one organisation to another. For more details, you can surely  explore the distance MBA colleges section of our website.

Fee Structure for Distance MBA in Marketing in 2023

The fee structure is different for different educational institutions and is dependent on diverse factors. 

The average fee for the complete course Online MBA in marketing is INR 1,50,000. It ranges from INR 50,000 to INR 2,50,000. Almost all colleges provide students with convenient & flexible payment options wherein the students can pay the fees one-time, annually, semester-wise, or with easy EMIs.

Benefits of Pursuing MBA Marketing from Distance Mode of Education

Distance education is a definite attraction for anyone who wants to break out of the hustle culture of the contemporary corporate world. Other than giving you powers to disrupt what is now a reality (or an illusion), MBA Marketing arms you with countless other rewards which are discussed below: 

  1. Flexible Schedule: Unlike mainstream education, students of online learning are not stuck in rigid time-tables of classes and examinations. Blame it on modern technology, students of distance education can control how and how much they want to learn and at what time. This way, they can work and study and rest, all in one day. Interestingly, some educational institutions also allow students to schedule the time of their own examinations. What else would one want in life?

  2. No Need to Loosen the Purse Strings: Distance learning is an ultimate cost saver. Firstly, a distance MBA is way more pocket-friendly than a regular MBA. This is what the numbers are saying. The average fee for a distance MBA is INR 1,50,000, whereas the fees for a regular MBA can go as high as INR 12 lakhs. Secondly, you save up hugely on opportunity cost because you do not have to choose between work and study. You can do both, easy-peasy. Lastly, you do not have to bear any transportation (and accommodation) costs because you do not have to travel to a college. 

  3. Regular and Distance Degrees at Par: No need to think twice about pursuing a Distance MBA, when the University Grants Commission (UGC) has officially equated distance and online education with a regular one. Also, the sanction of the Distance Education Bureau (DEB) and the All India Council for Technical Education (AICTE) is enough to ensure the credibility of the distance MBA you are thinking of going ahead with.

  4. Accelerated Career Growth: An MBA degree owns a checkbox in most people’s career checklists. If that checkbox is marked off, new doors of opportunities open for you. If that checkbox is marked off while you are working, you have definitely taken an impressive stride and a line of promotions is awaiting you. Distance MBA can diversify your career paths and increase your salary potential. 

  5. Better Ways to Learn: The advent of technology has worked in favour of online education as it has come up with inventive ways to teach. Be it video lectures, breakout rooms at Zoom, or informative radio broadcasts, online learning has come a long way. With practical project works such as mini projects at work (MPAW) at SP Jain School of Global Management, the students are encouraged to use the conceptual teachings of the classroom to address the problems at their work. The students are allowed to learn efficiently at their own pace.

Career Opportunities after Distance MBA Marketing Degree

The relevance of marketing has gone up in today’s tightly connected world. It is a creative and equally excruciating task to market a product or service in a world that’s erratic and tumultuous. Businesses require people with apt marketing shrewdness to help them connect to their potential customers in an effortless and sustainable way. 

The table below gives a preview of the diverse job opportunities that a distance MBA in marketing can avail of:

Brand Manager Responsible for the creation of the brand and ensures that product or service line changes with the changing customer behaviour.
Marketing Manager Designs the marketing plans and campaigns for diverse media channels to create awareness and demand for products or services.
PR Manager Responsible for shaping public perception of the organisation through media platforms and assuring a positive public image.
Product Manager Creates and recreates a product or service that is in alignment with the changing needs of the potential customer base and also the overall business vision.
Marketing Research Analyst Collects and examines data on customers and competitors with a keen eye on the business performance in the market. Also, uses the data to devise future marketing plans.
Digital Marketing Executive Designs the overall marketing strategy to make constructive use of the digital media platforms for product/ service marketing.
Sales Manager Responsible for assuring that the company meets its sales target. Also, Hires and trains the members of the sales team.

Estimated Salary of Marketing Professionals in India

As aforementioned, the online MBA in marketing opens many doors of opportunities for you and offers the chance to work in dynamic job profiles in reputed organisations. The salary estimates for various job positions will obviously differ, but here is the near average of the salary given against the respective job titles:

JOB ROLE Average Annual Salary
Brand Manager ₹ 12 Lacs
Marketing Manager ₹ 10 Lacs
PR Manager ₹ 5 Lacs
Product Manager ₹ 17 Lacs
Marketing Research Analyst ₹ 4.5 Lacs
Digital Marketing Executive ₹ 2.4 Lacs

(Source: Glassdoor)

What are the Top Colleges for MBA Marketing through Distance Learning?

A lot of colleges and universities across the country are offering Distance MBA in Marketing. You can check them out on our website, or simply just ask us. For a quick, fleeting glance, we are providing you with a tabular list of top-notch colleges and their fees:

College/ University Name Course Fees
NMIMS Global Acces School for Continuing Education ₹ 1,68,000
Symbiosis Centre for Distance Learning ₹ 70,000
Indira Gandhi National Open University ₹ 62,300
Amity Directorate of Distance and Online Education ₹ 2,53,000
Suresh Gyan Vihar University Directorate of Distance Education ₹ 58,000
Sikkim Manipal University ₹ 2,60,000

You can check out other universities on our website in detail.


Course Name Distance MBA in Marketing
Course Type Master’s Programme
Duration 2 Years (Minimum) - 4 Years (Maximum)
Mode of Learning ODL Mode (Open and Distance Learning)
Fee Structure Fee varies as per the institute. However, the average fee is INR 1,50,000 for the complete course.
Average Salary Offered 8 Lacs per annum. However, it varies in accordance with the job role, organisation, place, etc.
Employment Roles Brand Manager, Marketing Manager, Product Manager, Sales Manager, Marketing Research Analyst, Digital Marketing Executive, PR Manager
Examination Method Both Online and Offline, depending upon the University.

Top Distance MBA Colleges in India

Distance MBA in Marketing Management (FAQs)

The course duration of an MBA in Marketing through distance education is 2 years. However, some educational organisations allow students to complete the course in a maximum of 5 years.

The salary of a fresh MBA marketing graduate is INR 3,80,000 per annum, while the annual salary of an MBA marketing graduate can range from INR 2.5 lacs to 17 lacs. 

An MBA in Marketing Management is a valuable degree as it has a wide scope in terms of career opportunities. It equips a person with crucial leadership and communication skills which could land a person in top-notch job roles in distinguished organisations. 

Distance MBA in Marketing is a worthwhile career choice as it is pocket friendly. It allows working professionals to hone their knowledge and skill set while they are working. Furthermore, students can study at their own speed within the comforts of their homes. 

An MBA graduate in marketing can fill in a lot of job roles relevant to the marketing field. The work can range from the analysis of the market, consumer behaviour, and competitors to creating a brand, devising a marketing strategy, and designing a product. 

Doing an MBA in distance learning is very useful as it opens up an array of gainful opportunities in terms of career growth. It is more affordable if compared to the regular MBA. It encourages working professionals to go for higher education and nurture useful skills to assume major leadership roles in an organisation.

An MBA in Marketing Management has a vast scope as marketing in itself is a massive field of study. Anyone with an MBA  degree in marketing can work in a variety of job roles such as Brand Manager, Marketing Research Analyst, Product Manager, Sales Manager, and Digital Marketing Executive, to name a few. 

An MBA in Marketing is not a difficult degree. The first year of the degree involves the study of fundamental courses that are relevant to all specialisations. The second year of the degree involves the study of special marketing courses along with internships and practice-based assignments. 

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