A Bachelor of Business Administration is one of the most sought-after professional degrees worldwide. If you are someone that is looking to gain access to fulfilling and lucrative jobs in India as well as abroad, opting for a BBA can easily set you up for success.

A lot of the high-paying jobs sectors like finance require you to have an MBA degree however having a BBA can also give you a considerable edge over others. Just like an MBA degree BBA also offers students a wide range of industry-specific specialisations to choose from. Based on the type of specialisation you opt for, you can carve your career path in that direction.

In this article, we will talk about what a BBA degree is, its top specialisations along with the reasons why you should go for them.

What is BBA?

Bachelor of Business Administration or BBA is a well-known undergraduate degree. This degree teaches students the intricacies of business management which can help them acquire leadership roles in various industries. This course is offered by many Indian institutes and can be pursued by candidates from all streams whether Humanities, Science or Commerce. The course is divided into six semesters and it can be pursued via on-campus or online/distance mode.

Related: Guide To High-Paying Job Opportunities With BBA

Top 10 BBA Specialisations

As the Bachelor of Business Administration programme offers numerous different specialisations it can get confusing for students to make the appropriate choice. One of the best ways that can help you make the correct choice is by understanding what each specialisation offers and how it can help you achieve your career goals.

Below is a list of the top 9 specialisations to consider for your BBA degree.

1. BBA in International Business

International business is a great specialisation for BBA students as it allows them to be well-versed in various international business concepts including international trade, various laws and taxation. This makes it possible for them to land lucrative positions in top companies both in India and abroad.

Reasons to Choose this Specialisation:

• Gets you placed in top companies in India and overseas.
• Helps you get in-depth knowledge of how international business works and its many concepts.
• Makes you an all-rounded person by teaching you several management skills.
• Great earning potential.

2. BBA Banking and Insurance

Banking and Insurance is another great specialisation for students pursuing a BBA degree. This specialisation helps you understand various finance and banking-related concepts including international banking, investment banking, accounting, treasury management and more.

Reasons to consider this specialisation:

• Helps you gain hands-on knowledge of insurance and how financial planning works.
• It familiarises you with the workings of financial markets helping you gain valuable skills.
• It opens doors to getting hired by top companies for high-paying jobs.
• Skills acquired via this specialisation can help you with job switching.

3. BBA Human Resource

Every organisation regardless of what industry they belong to has a Human Resources department. And HR managers have a lot of job responsibilities, one of which is ensuring employees are valued and satisfied in their jobs.

Owing to its ubiquitous nature human resources serves as a great choice for BBA specialisation allowing you to secure jobs in top companies fairly easily.

Reasons to choose this specialisation:

• Several companies are regularly on the lookout for deserving candidates for their HR departments so this specialisation can give you an edge.
• The content of this specialisation gets regularly updated so you learn new techniques and trends.
• The HR department is highly respected so being a part of it can be highly rewarding.
• High earning potential.

4. BBA Finance

If you are interested in dealing with money, accounting and numbers a BBA in finance can be the right specialisation choice for you. The biggest benefit of opting for this specialisation comes from the fact that money is the backbone of any business and pursuing a BBA in finance can mean you get good placement opportunities at several top companies.

Reasons to choose this Specialisation:

• Apart from learning about money and the finance sector, this specialisation teaches you essential leadership skills.
• You can get recruited by top organisations.
• High financial remuneration.

5. BBA Information Technology

Information technology is a rapidly growing field that offers you various opportunities to secure well-paying jobs in the tech sector. This specialisation helps you gain knowledge of important IT and management concepts that include Information Database Management, Information security and business accounting.

Reasons to choose this Specialisation:

• The skills learnt in this programme prepare you for various professions.
• The booming tech industry has created many jobs that provide you with high monetary returns.
• This specialisation helps you learn about the latest industry trends.

6. BBA Marketing

This is another great specialisation that BBA students can opt for. This specialisation teaches students important marketing techniques and skills such as effective relationship-building, communication and critical-thinking skills. The course focuses on concepts such as business laws, consumer behaviour, HRM and marketing audits etc.

Reasons to choose this specialisation:

• This specialisation teaches you advanced marketing and business management.
• There are endless opportunities for career advancement within this field.
• Entry-level jobs can fetch you high salaries which increase with experience.

7. BBA Entrepreneurship

If you are someone that is interested in starting their own business venture you should opt for a BBA in Entrepreneurship. This specialisation teaches you several industry-specific skills that can help you build your own company. These include marketing strategies, resource management, financial accounting and business laws. The course spans 3 years and is broken down into 6 semesters.

Reasons to choose this specialisation:

• This specialisation helps you land jobs in various sectors including finance, banking and retail.
• Provides you with the necessary business acumen to help you start your own business.
• Helps you gain knowledge about market trends.
• Helps you land high-paying jobs.
• Teaches you the ropes of starting and sustaining a thriving business.

8. BBA Tourism

If you have a keen interest in working in the tourism sector a BBA course in Tourism is your best bet. This specialisation helps you learn important skills including business organisation, tour operation, customer relationship management and marketing communication. In addition to helping you gain access to top tourism-related jobs, this specialisation can also help you set up your own travel company.

Reasons to choose this Specialisation:

• The tourism sector offers many lucrative job roles.
• You can get placements in both Indian as well as overseas companies.
• Instil the essential skills that can help you start your own business.

9. BBA Accounting

Aside from finance, accounting is also an important part of any business. This specialisation teaches you important concepts of accounting and how to apply these to business management. These concepts include auditing, planning and strategic management, financial accounting and profit planning.

Reasons to choose this Specialisation:

• Provides students with the flexibility of working in several sectors including banking in both the private and public sectors.
• BBA in accounting trains you for other job roles such as that of a Chartered Professional Accountant.
• Helps you secure well-paying jobs.

Conclusion

BBA is one of the few professional degrees that not only prepares you for exciting roles in the business world but it also helps you grow as a person. Aside from teaching you the technical aspects of business management, this degree also focuses heavily on the development of soft skills such as communication, creativity, critical thinking and more.

This article will serve as a guide to navigate through the best specialisations available and help you zero-in on the one that best aligns with your goals.