The project work during your MBA in Marketing is the perfect opportunity to apply the knowledge that you have gained during the course. Not only does it help you strengthen your stronghold over the subject matter but also serves as a magnificent opportunity to acquire the relevant skill set required to enter the field.

Therefore, it becomes important that you pick a project topic that will help you broaden your horizons. But you must also ensure that the topic is relevant to the domain during recent times. Thus, before you go on to pick a project topic, you must ask yourself, “What are the top trends to look out for in the domain in 2023?”

Here, we have compiled a list of 33 exciting topics for your MBA Marketing project that you can go for during the course.

Topics for MBA Marketing Project

Marketing is a dynamic field and thus, offers many interesting topics for you to work upon. These topics range from Market Research to Branding to Advertising to Analysing Global Market Trends. In addition to these, there are also many case studies and marketing strategies that you can take up as your project topics. Let us discuss each of these project categories in detail.

● Project Topics in Branding

Branding is a vast domain and witnesses many new transformations every day. Its dynamic nature makes it a lucrative career field for students as it offers many high-paying job opportunities. If you are thinking of making a career in this domain, then it only makes sense that you work on a project on Branding to gain some hands-on experience in the field. Here are a few project topics that you can pick:

1. Brand Positioning Strategies of Coca Cola

2. A Detailed Study on the Changing Consumer Behaviour in a Company

3. Study of Consumer Behaviour at Different Stages of the Lifecycle of a Product

4. Comparative Study of Consumer Perception Towards International and Local Brands

5. A Study on How the Packaging of a Product Impacts Consumers

6. A Detailed Analysis of Impact of Various Brand Promotion Strategies on Product Sales

7. Recent Trends in the B2B Marketing

● Project Topics in Advertising

If you have a creative mind and a knack for selling, then the advertising industry is the ideal career choice for you. It not only provides you with the freedom to bring your innovative ideas to life but also helps you develop an analytical mindset as you need to continuously track consumer behaviours and changing market scenarios. A project in Advertising, therefore, serves as a wonderful opportunity to acquaint yourself with the field and gain some valuable insights. Here are a few project topics from Advertising that you can pick during your MBA in Marketing:

1. A Study of the Ethic Codes Involved in Advertising

2. A Study of the Various Appeals Used in Advertising

3. A Case Study of Reliance Communication, Their Advertising Strategies and Effectiveness of Campaigns

4. A Detailed Analysis of Advertising Strategies and Sales Promotions

5. Evolution of the Portrayal of Women in Indian Advertisements

6. Design an Ad Campaign for any Brand of Your Choice

● Project Topics in Market Research

Market Research involves the study of changing consumer behaviours and newly emerging economic trends in order to identify the areas of improvement to enhance business performance. It makes for a magnificent career as most companies are in a constant endeavour to improve their marketing models. Here are a few topics that you can pick for your project work that will help you gather valuable information about the field:

1. A Detailed Analysis of Changing Trends in the 21st Century Customer Purchase Behaviour

2. Comparative Analysis of Various Customer Acquisition Strategies

3. Study of the Effectiveness of Personal Selling for Acquiring New Customers

4. Case Study of CRM Implementation in Business Organisations

5. A Comparative Case Study on the Marketing Strategies of Google Pay and PayTM

6. Comparison of Customer Satisfaction in Offline and Online Modes of Shopping

7. A Detailed Analysis of Various Strategies that Lead to Brand Loyalty

● Project Topics in Global Market

The 21st Century is the age of globalisation. Today, every business is looking for opportunities to expand its roots overseas and cater to the needs of the larger global market. Thus, more and more companies are looking to hire people who can conduct valuable analysis of the international market and identify suitable opportunities for expansion. Opting for a project in the Global Market is, therefore, a great way to learn how to tackle the challenges in this industry. Here is a list of a few topics that you can go for:

1. A Study on the Expansion Strategies of H&M

2. Comparative Analysis of the Logistics Infrastructure of UK and Canada

3. A Case Study of Mayo Clinic Marketing Research

4. A Study on Why Big Companies Fail to Innovate

5. A Case Study on the Marketing Operations of New Balance: Past, Present and Future

6. A Study on How Apple Captured the Indian Mobile Phone Market

7. A Case of McDonald’s: How They Became a Global Household Brand

● Other Project Topics

In addition to the above-mentioned topics, there are many other topics that you can choose from. However, you must take care of one thing. Your project topic is a great way to widen your knowledge domain and gain relevant experience. Therefore, you must ensure that the topic that you choose to work on is in alignment with your interests and ambitions. Mentioned below are a few more topics that you can choose from:

1. A Case Study on Enhancing the Marketing Share of Ikea in Delhi NCR

2. A Detailed Study on Customer Retention Policies of Zomato

3. A Detailed Report on the 4P’s of Marketing

4. How Mascots Can Be a Game-Changer for Brands

5. A Case Study on the PR Process of Reebok

6. A Study on the Industry Analysis of Real Estate