Do you feel amazed and excited seeing popular brands posting creative marketing strategies? You keep wondering about who are the people behind these genius strategies. You want to know what all you have to do to become one of them. If so, then a career in marketing is what you are looking for. In this article, we will help you explore the world of Marketing and what are the various career prospects available after an MBA in Marketing!

An MBA in Marketing in today’s world centralises every role and responsibility of the domain, providing you with the right taste and flavours to make it to the top of the marketing world. Marketing not only teaches you about the uses of various tools and techniques implied in marketing but also allows you to find a way to reach national and global markets, making you a sophisticated marketer. But now comes the tough choice, which field in marketing should you go for, and what are fields available to choose from?

So wait, take a long breath and forget about everything as we have got it all covered for you!

Career Prospects after MBA in Marketing

1.Marketing Manager

A marketing manager is the one who decides and plans upcoming campaigns & strategies and explores how a large audience can engage with the company offerings, making the company profitable and creating goodwill in the long run. The Marketing Manager should be the one with long-term vision and expertise, which can help the company in forecasting and grasp future opportunities, making it successful.

A Marketing Manager is the top-level employee of the company who coordinates with the Brand Manager, Sales Manager, and other employees to have effective and efficient control to reach organisational goals.

Salary: – Marketing Manager gets a salary between 9-10 lpa in the beginning of his career and can reach up to 18-20 lpa according to the experience.

2. Brand Manager

When it comes to managing a brand, a professional brand manager is expected by all companies, who can look after their brand and promote it to a large audience. The Brand Manager is responsible for creating a unique brand image of the company’s products so that prospective customers recognise its products with ease and can easily differentiate it from the competitor’s products.

Brand Managers are expected to be creative and open to formulate new branding strategies to keep the company ahead of its competitors in today’s ever-changing marketing world where audience trends change with the change of the seasons.

Salary: – A fresher Brand Manager can expect around 6-8lpa whereas with experience salary increases to 10-12 lpa.

3. Sales Manager

Making sales is considered to be an art. The one who makes sales is called a Salesman but who controls all Salesmen is the Sales Manager.

The Sales Manager is the one who is solely responsible to drive company products to the customers, pitch the product to them, and finally resulting in sales of company products and values.

If you wish to make a career as a Sales Manager, you will be expected to have good communication skills, knowledge about the prospective customers along with an understanding of the products you are offering.

Salary: – The average starting salary lies between 5-7lpa, which increases with time to an average of 8-9lpa.

4. Market Research Analyst

Now-a-days, every company hires professional Market Research Analysts who can gather all the market-related data, understand market trends, and can target a specific audience. This role requires critical thinking and reasoning along with understanding a large data pile which is later used to formulate and regulate a company’s short and long term strategies.

The purpose of the market research analyst is to lead the company’s marketing and sales team to success by analysing do’s and don’ts and by comparing them with the company’s current policies. Market Research Analyst informs the manager regarding the requirements of the consumers and relevant marketing problems.

Salary: – Starts with 6-8lpa, which can turn into 15-20 lpa in the future with experience.

5. Digital Marketer

With the digitalization of the business world, an entirely new field of marketing has originated which helps companies to connect with customers who can be present anywhere around the globe.

Digital Marketer ensures that the customers are served with the right information over the web and are easily able to identify the brand. They work to create a more user-friendly experience for the customers and help them to engage with the company’s offerings.

The task of a digital marketer contains various roles including Search Engine Optimization, Social Media Marketing, and Web Content Writing which altogether results in the success of online marketing strategies.

Salary: – The starting salary is between 5-7lpa. With experience and enhanced skills, it can reach up to 12-14 lpa.

6. Customer Relationship Management Personnel

The customer is the king and the king must be served with the utmost respect and care. Customer Relationship Management Personnel are hired to look after the customers, to fulfil all their needs and requirements. Customer Relation Managers are required to coordinate with Market Research Analysts to collect data on customers’ preferences, choices, and expectations and analyse detailed information about the essential requirements of the customers.

Salary: – CR Manager’s salary lies between 4-6lpa on an average.

Conclusion

Choosing an MBA in Marketing opens a lot of opportunities in many prominent career fields and the above mentioned roles are just a few examples to give a short insight into what the marketing world looks like. Other than the above-mentioned fields, a student can also work as a Channel Head, Audio/ Video Editor, Media Manager, etc. depending on his interest.